Counter Culture DIY – Pop of Color™ Chalk-Style Paint

Color: White | Size: 1 Quart (32 fl oz)

Short, punchy overview (for catalog cards & ads)
A single coat of white lays down a silky-smooth, chalk-matte finish is a great base coat for any project. This white levels out brush strokes, and dries fast—so you can move on to the fun part: creating!

Why makers love it

High-opacity, self-priming formula – excellent coverage in one coat on most surfaces. Counter Culture DIY
Chalk-matte sheen sands and distresses beautifully for on-trend farmhouse or shabby-chic looks. Counter Culture DIY
Quick-dry technology lets you re-coat or stencil in as little as 60 minutes, cutting project time in half. Counter Culture DIY
Multi-surface adhesion – sticks to wood, metal, glass, canvas, vinyl, and even tumblers without peeling. Counter Culture DIY
Water-based & low-odor for indoor crafting; cleans up with soap and water.

Detailed description (web listing)

Bring a crisp, gallery-worthy white to furniture flips, resin tumbler bases, home-décor accents, or signage with Pop of Color™ White Quart. Formulated by the Counter Culture DIY chemists, this premium, heavily pigmented paint glides on like butter and dries to a velvety chalk finish that’s both durable and easy to distress. Whether you’re blocking out bold prints before a marble pour or brightening a dresser for a nursery, the self-leveling resin-enhanced blend resists drips and streaks, giving you pro-level results every time.

Tech specs

Property	Value
Finish	Chalk-matte
Base	Water / acrylic-chalk hybrid
Volume	32 fl oz (1 qt)
Coverage	≈ 120 sq ft per quart (one coat, smooth surface)
Re-coat time	45–60 min (70 °F, 50 % RH)
Full cure	24 hrs
Clean-up	Warm water & mild soap

How to use

Prep – Lightly scuff-sand glossy surfaces and wipe clean.
Stir well (do not shake).
Apply with synthetic brush, foam roller, or HVLP sprayer.
Level & let dry; add a second coat if needed for maximum opacity.
Optional: Seal high-traffic items with Quick Coat™ or Artist Resin for extra durability.

Pro tips

Mist brushing surface with water for a super-smooth, streak-free finish.
For vintage distressing, sand edges with 220-grit paper once paint is dry to touch.
Mix a dash of Pop of Color™ metallics into your second coat for a custom pearlescent white.

Safety & shipping

Conforms to ASTM D-4236; non-toxic once cured.
Ships UPS Ground; cannot be expedited during freezing temperatures.

Make every project pop—pick up your quart of Counter Culture DIY Ultra-Pure White today!